We have a specific and important role in reaching Australian innovators and businesses to increase awareness of intellectual property (IP) protection. We do this by uplifting understanding of the benefits of IP protection.
The team is externally focused, and our key activities include managing a network of partners, developing impactful communications materials, educational tools and resources, and designing and delivering engagement activities.
As part of the Public Education and Awareness team, the Senior Communications Advisor will:
• Develop and deliver accessible and engaging communications content (such as news articles, social media, presentation materials, factsheets/collateral and campaign management) for our partners and stakeholders to promote IP information and increase understanding of IP rights among industry, government and the university sectors
• Develop and manage relationships with existing partners and other external stakeholders to:
o understand their IP education needs and/or those of their stakeholders, and
o identify how we can help address those needs.
• Identify relevant events and the appropriate level of engagement to build IP awareness and uplift knowledge
• Plan, promote, and host or present online and in-person IP education sessions, in collaboration with strategic partners or IP Australia colleagues
• Develop, implement and evaluate stakeholder engagement activities, communication strategies and public education campaigns, using data to inform continued improvement
• Build and maintain collaborative working relationships with colleagues, managers and key stakeholders, working across the agency to develop and deliver engaging communications products for external audiences
• Support the Director and Assistant Directors on delivering objectives, and in meeting ad hoc demands.
